Hey, I'm Jay.
I make complex things
feel simple.
10+ years building enterprise products that people actually enjoy using. Part-time crate digger. Full-time advocate for making complex things feel simple.
10+ years building enterprise products that people actually enjoy using. Part-time crate digger. Full-time advocate for making complex things feel simple.
the short version
I've spent 10+ years in B2B SaaS shipping products from zero to scale, including one that helped a startup get acquired for $360M. I've launched 0→1 products, led platform migrations, and worked across every stage from "we don't have PMF yet" to "Fortune 500 clients need this yesterday."
Legal tech, healthcare, data infrastructure, automotive retail. Different industries, same thread: taking something gnarly and making it feel obvious. I owned IAM at Ontra, carrier experience at HealthSherpa, support experience at Fivetran, and consumer experience at Roadster.
These days I run my own practice, Avateo Consulting, and I build and design my own products, because I think PMs who make things have better instincts for what's possible and what's BS.
I'm also dyslexic and ADHD, and that's not a footnote here. It's the whole reason TyperFocus exists, and it shapes how I think about accessibility and building software that works for the way real brains actually work.
Outside of work, I'm a record collector and audiophile, obsessed enough that I'm building Selector for it. I run an album club, and I spend most of my time these days chasing around two young kids, which is my favorite way to spend my time.
"The best products feel obvious in hindsight. The hard part is getting there, and that's the part I like."
where i've been
A decade of making enterprise software less painful, across four industries and a few acquisitions along the way.
Senior Product Manager, Platform (IAM)
AI-powered legal and compliance workflows for private markets
▾ collapseUnified and modernized roles & permissions across distributed apps with a scalable RBAC/ReBAC model
Centralized document management system that became the foundation for global search and AI-powered chat
Enabled multi-tenant production environments for Fortune 500 clients including Goldman Sachs and Morgan Stanley
Senior Product Manager, Carrier Experience
ACA health insurance enrollment, simplified
▸ show highlightsProduct Manager, Support Experience
Automated data integration for modern analytics
▸ show highlightsProduct Manager, Consumer Experience
Digital retailing for automotive dealerships
▸ show highlightsBreeze Labs (→ Ford) · Mokriya (→ Nagarro) · CarWoo! (→ TrueCar)
Product, ops, and growth across early-stage startups, all eventually acquired
San Francisco State University
BA Communication Studies · Minor in Global Peace, Human Rights and Justice
products i've shipped
Real products, real users, real impact across four companies and four industries.
Unified permissions architecture across multiple microservices: scalable, auditable, enterprise-ready.
Read the full story →Instant vehicle trade-in valuations integrated into the dealership website. No phone calls, no guesswork.
Read the full story →Automated, personalized lead responses that engage shoppers within seconds, not hours.
Read the full story →side quests
Some are live and part of my daily workflow, some are still cooking. All of them are me figuring out what's possible by building it.
A Telegram assistant that reads my notes and plans my day into task cards. Runs every morning.
An MCP server that gives AI assistants safe, permissioned access to my Obsidian notes. Cloud and local.
A tasting log for coffee people. Built with a friend, one cup at a time.
how we can work together
Through Avateo Consulting, my independent practice. Whether it's getting your IAM ready for AI agents, product and platform strategy, career guidance, or a website that actually works for your business. I'm into it.
Contact me at jparafina@gmail.com.
Shipping AI agents but not sure your IAM can handle non-human identities? I run a scored readiness assessment across eight domains, from identity lifecycle and least-privilege authorization to delegation chains, revocation, and data blast radius. You get a clear Red/Yellow/Green picture and a prioritized fix list.
IAM, platform architecture, enterprise multi-tenancy, auth systems. The gnarly infrastructure stuff that nobody wants to think about until it's on fire.
Breaking into PM, navigating a career pivot, or prepping for interviews? I've been through it, multiple times, at multiple companies. Let's talk through it.
There are a thousand AI tools out there and most of them won't move the needle for your business. I help owners cut through the noise and find the handful that actually matter.
Need a web presence that actually works for your business? I'll help you figure out the strategy: what it should say, who it's for, how it should work. Then I'll build the whole thing.
Click below and I'll pull a personal rec straight from my collection. If you want to borrow it, reach out and it's yours.
☕
Figuratively or literally. I'm in the East Bay and always down to talk product, music, or whatever's on your mind.
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