Hey, I'm Jay.
I make complex things
feel simple.
10+ years building enterprise products that people actually enjoy using. Part-time crate digger. Full-time advocate for making complex things feel simple.
10+ years building enterprise products that people actually enjoy using. Part-time crate digger. Full-time advocate for making complex things feel simple.
the short version
I've spent 10+ years in B2B SaaS shipping products from zero to scale, including one that helped a startup get acquired for $360M. I've launched 0→1 products, led platform migrations, and worked across every stage from "we don't have PMF yet" to "Fortune 500 clients need this yesterday."
Legal tech, healthcare, data infrastructure, automotive retail. Different industries, same thread: taking something gnarly and making it feel obvious. I owned IAM at Ontra, carrier experience at HealthSherpa, support experience at Fivetran, and consumer experience at Roadster.
I also build and design side projects, because I think PMs who make things have better instincts for what's possible and what's BS. Outside of work, I'm a record collector and audiophile, I run an album club, and I spend most of my time these days chasing around two young kids, which, honestly, is the best kind of product management there is.
"The best products feel obvious in hindsight. The hard part is getting there, and that's the part I like."
where i've been
A decade of making enterprise software less painful, across four industries and a few acquisitions along the way.
Senior Product Manager, Platform (IAM)
AI-powered legal and compliance workflows for private markets
▾ collapseUnified and modernized roles & permissions across distributed apps with a scalable RBAC/ReBAC model
Centralized document management system that became the foundation for global search and AI-powered chat
Enabled multi-tenant production environments for Fortune 500 clients including Goldman Sachs and Morgan Stanley
Senior Product Manager, Carrier Experience
ACA health insurance enrollment, simplified
▸ show highlightsProduct Manager, Support Experience
Automated data integration for modern analytics
▸ show highlightsProduct Manager, Consumer Experience
Digital retailing for automotive dealerships
▸ show highlightsBreeze Labs (→ Ford) · Mokriya (→ Nagarro) · CarWoo! (→ TrueCar)
Product, ops, and growth across early-stage startups, all eventually acquired
San Francisco State University
BA Communication Studies · Minor in Global Peace, Human Rights and Justice
products i've shipped
Real products, real users, real impact across four companies and four industries.
Unified permissions architecture across multiple microservices: scalable, auditable, enterprise-ready.
Read the full story →Instant vehicle trade-in valuations integrated into the dealership website. No phone calls, no guesswork.
Read the full story →Automated, personalized lead responses that engage shoppers within seconds, not hours.
Read the full story →side quests
Because the best way to understand what's possible is to build it yourself.
how we can work together
Whether you need product strategy, career guidance, or a website that actually works for your business. I'm into it.
Contact me at jparafina@gmail.com.
Breaking into PM, navigating a career pivot, or prepping for interviews? I've been through it, multiple times, at multiple companies. Let's talk through it.
IAM, platform architecture, enterprise multi-tenancy, auth systems. The gnarly infrastructure stuff that nobody wants to think about until it's on fire.
Running a small or independent business and wondering how to make AI and tech actually work for you? I help owners cut through the hype and find tools that move the needle.
There are a thousand AI tools out there and most of them won't move the needle for your business. I'll help you cut through the noise and find the ones that actually matter.
Need a web presence that actually works for your business? I'll help you figure out the strategy: what it should say, who it's for, how it should work. Then I'll build the whole thing.
☕
Figuratively or literally. I'm in the East Bay and always down to talk product, music, or whatever's on your mind.
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